I know folks like to use “X-killer” to get people to read their articles. We have had so many iPod killers and now Kindle killers that it’s a surprise that Kindle is still alive. But in truth, IREX is a poor attempt to challenge Amazon for the eBook market supremacy. According to Forbes, the screen is much bigger, and the E-ink technology used with this device is more advanced than the one used with Kindle, but IREX is simply more expensive and still doesn’t come with Wireless features (though one is in the works to be released very soon). And the price tag of $700+ is simply very attractive to most eBook users, right? I know how much grief Kindle got for $400 price tag, so I wonder who will pay $800 for a device that is not that much better than Kindle in one area (Ink).

I did like the Plastic eBook reader much better, but I am certainly hoping that Amazon will improve the E-ink technology used on Kindle 1.0 with the introduction of Kindle 2.0 later this year (or early next year). Just out curiosity, how many of you actually would spend that kind of money ($800 or so) on an eBook reader?

[Via Forbes]

So I was checking out the DEMO site to figure out what this whole BizEquity thing was about (a friend of mine told me about this site), and I see that the Plastic eBook reader is going to get some more coverage at that conference. I posted a note about the reader a few days ago, and I think it’s a great device. But I am not really sure if it can hold its own against Kindle without Wi-Fi.

I do like the fact that it shows Amazon what it can do with its Kindle device. There is no question that Kindle can be designed better, and I am sure Amazon knows that as well. Kindle right now looks like a device that was made in 2000. It’s OK looking, and it does what it needs to do, but Plastic looks like the device from the future, even though Kindle is actually the real thing. So one would hope that Amazon’s watching these guys and learning some pointers when it comes to design.

Well, here is their presentation. Enjoy!